GrubMarket completes acquisition of US software platform Butter

US-based online marketplace GrubMarket has completed the acquisition of Butter, a San Francisco-based software company specializing in food wholesale systems.

The strategic move will help GrubMarket to bolster its AI-powered e-commerce and payment technologies, enhancing its suite of solutions for the food supply chain industry.

The acquisition will also improve the functionality of GrubMarket’s existing software products, including GrubAssist AI and WholesaleWare, by integrating them with Butter’s AI-powered e-commerce and payment technologies.

Butter, founded in 2020 by machine learning experts Winston Chi and Shangyan Li, offers a modular software product suite with AI-powered sales tools, cloud-based enterprise resource planning and integrated online payment solutions.

The company’s network includes more than 11,000 buyers and collaborates with grocery and restaurant customers, processing hundreds of thousands of orders annually.

Post-acquisition, Butter will continue to operate under the leadership of Chi and Li, who will maintain their focus on delivering software applications alongside a team of engineers experienced in machine learning and foodservice distribution.

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GrubMarket CEO Mike Xu said: “We are thrilled to welcome Butter and its formidable engineering team to the GrubMarket family.

“We have known about Butter for a little while now and are impressed with their ability to leverage advanced AI to build unique software applications that are highly complementary to our WholesaleWare and GrubAssist AI products.

“The Butter team shares our passion, and we are excited to collaborate with them to bolster our AI-powered software offerings as we continue to simplify, digitalize and supercharge the food supply chain.”

Based in California, GrubMarket is the AI-powered technology enabler and digital transformer of the American food supply chain industry.

The company operates in all 50 US States and countries including Argentina, Canada and Chile.