Apple plans three Ultra devices by 2027
Apple plans to expand its premium Ultra product line with three new devices by late 2026 or early 2027. The lineup may include an iPhone Ultra, AirPods Ultra, and MacBook Ultra, each introducing significant hardware changes.
Foldable iPhone could redefine Apple’s flagship
The iPhone Ultra is expected to be Apple’s first foldable smartphone. It will likely feature a 7.7-inch internal display that folds shut, paired with a 5.3-inch external screen. When unfolded, the larger display would offer a tablet-like experience while maintaining a compact form when closed.
The design may include two rear cameras and a single front-facing camera. Instead of Face ID, Apple could introduce a Touch ID-enabled power button for biometric authentication. Pricing is projected between $1,999 and $2,499, positioning it above the current flagship models.
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If released alongside the iPhone 18 Pro and iPhone 18 Pro Max in September 2026, this foldable model would become Apple’s most expensive mainstream mobile device.
AirPods Ultra may add cameras for Siri integration
The AirPods Ultra could take wireless earbuds in a new direction by incorporating infrared cameras. These sensors might analyze the user’s surroundings and feed visual data to Siri, improving the assistant’s contextual awareness.
One possible use involves Apple’s Visual Intelligence system, which currently relies on an iPhone’s cameras. The new earbuds could supplement this by capturing additional visual information during interactions. A small LED indicator would light up when the cameras are active to address privacy concerns.
MacBook Ultra could introduce touchscreen to Mac lineup
The MacBook Ultra is rumored to feature an OLED touchscreen, a first for Apple’s laptops. The company has long avoided touchscreens, even as rivals like Microsoft adopted them.
Apple’s push into premium innovation
If all three products launch as reported, 2026 could mark a more experimental phase for the company.
A foldable iPhone would help Apple compete with Samsung and other leaders in the foldable smartphone market. Meanwhile, camera-equipped AirPods could expand the capabilities of its wearable ecosystem. The touchscreen MacBook, if released, would blend laptop and tablet functionality, potentially changing how users interact with macOS.
Execution will determine success—balancing innovation with practicality while justifying the high prices. For now, reports indicate Apple is taking risks to drive its next major hardware evolution.